The landmark baby care brand Johnson’s Baby celebrates 125 Years of Baby Care by engaging with 7,62,382 mothers pan India within the short span of 2 months across various social media platforms.
May 2018: Leading baby care expert, JOHNSON’S® celebrates 125 years of providing and enhancing baby care across the globe through its most-loved products. The brand dedicated this year to engaging with and listening to mothers who have shown their unwavering trust and love in the brand. As a run down to Mother’s Day, JOHNSON’S® reached out to millions of mothers across the country to hear their experience of always providing the best of baby care, and received 24,000 heartwarming stories through calls and their social media platforms in just 2 months. These calls came from across all generations of mothers with only one goal uniting them all, wanting ‘Best for Baby’.
In India, JOHNSON’S® Baby is the most preferred in the baby care category with most doctors in India using Johnson’s for their own babies. The pioneering science and research that goes into the products are pivotal in leading the standards in baby care around the world.
The most beloved baby care brand received a total of 6221 calls from mothers across the state of Maharashtra. Out of the total calls, there were 1256 touching stories by mothers from Mumbai that reinforced the brand’s connect with the mothers emotionally.
The humbling number of mothers who shared their best for baby care stories showed their undying support and love for the brand while sharing precious moments with their babies and reminiscing their own childhood.
Namrata Zemse, from Maharashtra, shared memories of the hardships that she had to face when her daughter was born for Johnson’s products due to a ban that was placed on the brand. In spite of being recommended with many other options, she looked relentlessly for the only products she could trust for the care of her precious little daughter. Now twenty, her daughter has multiple Youtube videos and is also the face of a brand. A teary eyed Namrata attributes this success to Johnson baby products that have helped her beautiful daughter bloom in her career.
“Our age old tradition of listening to moms and healthcare professionals along with experts has empowered us to understand and innovate to benchmark industry standards. On this journey of 125 years, we are proud to have evolved with mothers and their evolving needs to do what is best for their baby. As a part of this campaign, we have engaged with over 25000 mothers to hear what their best baby care story is. Like parents, we are never satisfied with “good enough” and hence we will strive to do what is best for the baby each day.” – Dimple Sidhar, Vice President — Marketing, Consumer Products Division, Johnson & Johnson India.
This is another testimony to the trust and love that the brand enjoys in India where a record-breaking number of 25000 Indian mother-baby stories have been collected in a period of just 2 months.