August 2018: India’s leading beauty retailer Nykaa.com visited Pune with the signature ‘Nykaa Beauty Bar’ event to allow customers a one-to-one experience with leading beauty brands from across India with their signature Beauty Bar event on 27th July 2018.
Nykaa.com was launched in 2012 by Falguni Nayar with the vision to offer customers the best of beauty products along with interactive content to allow customers to discover their beauty regimes.
The Pune edition of the Beauty Bar was hosted at the Westend Mall, where guests enjoyed personalized makeup and beauty sessions, skin consults with beauty experts as well as recommendations on the best make up products and tips for solving their beauty dilemmas at the Nykaa store.
While offering a quintessential Nykaa experience, the event focused on Monsoon beauty and haircare tips, with consultations from leading beauty brands – Nykaa Cosmetics, Lakme, Miss Claire, Brillare and Partner Enrich Salon. The event also focused on how to maintain one’s makeup and hair in the Rains, with consultations from experts. In addition to this, Lakme presented a new aloe infused make up range and Brillare discussed how to avoid hair fall in this season, along with Nykaa’s in-house collection of beauty & make up products and a special focus on Essential Oils under “Nykaa Naturals”.
India’s leading blogger Debasree, was also present to give customers insights into the latest beauty and make up trends and launches. This is the 9th city the event format has been hosted in, following Chandigarh, Hyderabad, Kolkata, Ahmedabad, Bangalore Jaipur and Kochi.
‘We are happy to present The Beauty Bar in Pune with a special focus on seasonal beauty solutions. Pune is an important market for Nykaa, where our sales show a thoroughly evolved beauty customer. I think Pune customers though being aware of the latest beauty trends and niche products are still excited to learn and gain more insights into the latest beauty and makeup trends”, said Falguni Nayar, Founder & CEO, Nykaa.com.
Since its launch in 2012, Nykaa has grown to become the leading beauty retailer in India with 1000+ brands and over 80,000 products. Along with being an online powerhouse, Nykaa.com has an omni-channel presence across the country with 19 retail stores across Mumbai, Delhi, Noida, Gurgaon, Bangalore, Pune, Amritsar, Hyderabad, Chennai and Chandigarh. Nykaa currently has two store formats – Nykaa On Trend and Nykaa Luxe. The Nykaa On Trend format houses a wide selection of bestselling beauty products, with the Luxe stores focusing on prestigious beauty brands.