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As India plans to take the big leap in the software products business, there are opportunities and challenges Product Managers must be cognizant of, say leaders

January 2020:The second edition of the India Software Product Management Summit 2020 was co-hosted by the Centre for Software and IT Management at IIM Bangalore and the International Software Product Management Organizationon 17th and 18that IIM Bangalore.

The summit featured a wide range of Software Product Management (SPM) themesthrough keynote addresses, workshops and panel sessions by industry leaders, professors, venture partners, product and talent heads.Research/Practice paper presentations, student presentations, mentor interactions, interviews and practitioner conversations were some of the additions this year.

The SPM Excellence Awards were announced after rigorous evaluation, interviews and final presentations by the finalists. The jury comprisedHans-Bernd Kittlaus, Chairman, ISPMA, Prof. Rishikesha T. Krishnan of IIM Bangalore, Professor Rahul De’ of IIM Bangalore and Prof. Guenther Ruhe from the University of Calgary.

The winnersareADMfrom Citrix, Finacle MobileTellerfrom EdgeVerve, S/4HC RASDfrom SAP, and Quickbooks from Intuit.

The ISPMA extendedan invitation to the winners to present theirsuccess stories atthe global SPM Summit at Frankfurt, Germany in March 2020.

The summit began, on January17, with the lamp lighting by Prof. S. Sadagopan, Director, IIIT, Prof. AboyK. Ojha, Dean, Academic Programmes, Prof. Rajendra K. Bandi, Chairperson of CISTM, Hans-Bernd Kittlaus, Chairman of ISPMA, and Prof. HaragopalMangipudi, Adjunct Professor of IIMB and Member of the Board of ISPMA.

The inaugural keynote by Prof. Sadagopan set the tone and broader canvas for India’s software product aspirations, and the Business Leadership keynote, in the afternoon, by Sindhu Gangadharan, MD of SAP Labsoffered insights on the next wave of business models for software product leaders.

The business leadership panel, moderatedby Prof. Sadagopan,focussed on India as the Software Product nation in making. The keynote address,by Prof. Payal AroraofEarsmusUniversity, Rotterdam,underscored the significance of consumer experience in designing software products/platorms for the Next Billion users.

The Practitioners’ Panel on Innovation and Product Management, moderated by Prof. Rishikesha Krishnan, focussed on the biggest challenges faced in driving innovation.

It was encouraging to learn from the paper presentations thatefforts are being invested into research, both in the industry and academic worlds.

Prof. Greg Coticchia, of Carnegie Mellon University, in hi keynote, gave valuable insights on how prod mangers learn.

The panel on Start-up and Scaleup focus was moderated by SomShubro, Partner, Bharat Innovation discussed product management aspects for tech-start-ups growing exponentially. The HR Leadership panel, moderated by Prof. Gopal Mahapatra of IIM Bangalore, focussed on scaling the Product talent pool and the need for deepening and widening the software product management competencies and the means to achieve them.

With the several paper presentations by students, researchers and practitioners and fourworkshops conducted by Hans-Bernd Kittlaus, Prof. Greg Coticchiafrom Carnegie Mellon Universityand Prof. HaragopalMangipudi, the two-day summit provideda rich spread of activities with great learnings focussed on taking the Indian product management expertise to the global level and lead the world in this capability.

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