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  • Brands to benefit with access to over 3 million retailers and MSMEs on the udaan platform
  • Retailers and MSMEs have the option to buy quality products at best prices from these brands

India, December 2020: udaan, India’s largest business-to-business (B2B) e-commerce platform, today announced that it now has over 5 lakh products curated across 2500 national and regional brands on its platform. Leading brands across categories from HUL, P&G, ITC, Coca Cola, PepsiCo, Reckitt Benckiser, Dabur, Colgate, Apple, LG, HP, Adidas, Reebok, Godrej, Bajaj, Prestige, boAt, Sandisk, Karbonn, Micromax, Pigeon, Haldirams, Zydus Wellness, Biba, Relaxo, VKC etc., have entered into a partnership, and are leveraging udaan’s strong distribution network to reach over three million retailers with an everyday delivery cycle across 900 cities covering more than 12,000 pincodes. udaan has achieved this landmark milestone within four years of its launch.

Founded with a vision to ‘transform the way trade is done in India leveraging technology’, udaan caters to the requirements of B2B companies. The platform provides brands, and manufacturers access to new markets and regions with greater cost-efficiency and better price control.

Speaking on achieving this milestone, Vaibhav Gupta, Co-founder, udaan said, “udaan is opening up access through the breadth and depth of the country by bringing “internet scale” to localised distribution paradigm. The presence of over 2500 national and regional brands on our platform validates the confidence of these reputed players on udaan. We thank all of them for their support and look forward to more such partnerships going forward.”

udaan also provides marketing & sales support and facilitates efficient, transparent & convenient transactions. The platform offers best price, highest quality and widest selection of products to its network of retailers by connecting them to sellers, brands and manufacturers across the country. The platform’s SaaS offerings such as analysis of real time marketing feedback through app data analytics enables brands and manufacturers to make well-informed decisions about product launches and testing of new products in different markets. While the app-based pricing system gives better pricing control, the product listing advertisements and in-app advertisements encourages manufacturers to reach their targeted, specific, and ready-to-purchase retailers on the platform.

udaan is a one stop solution for all business requirements in B2B space. It has built inclusive tech tools for Bharat, specially catering to the needs of brands, retailers & manufacturers providing them a level playing field to scale, trade and grow business.

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