Pune: Axis Bank in association with Maharashtra Police is conducting multiple awareness programmes across the state to educate the people on ‘safe banking’ practices. A month long campaign was organised today in Khadki, Pune and is scheduled to take place in other part of cities such as Nagpur, Nashik, Aurangabad, Akola, Aurangabad, Ratnagiri, Solapur etc. The educative campaign will be conducted by Axis Bank’s Financial Crime Management experts.
The bank has designed the training programme on parameters such as:
- Various digital channels for banking
- How to securely use these banking channels
- Prevailing Fraud trends in the market
- Safety tips to prevent fraud
- Steps to be followed in case of fraud
As a society, the acceptance of ‘digital’ as a medium in banking-related activities has gone up manifold over the past few years. However, there have also been an uptick in fraud-related incidences and in light of the same, this initiative gains much significance.
Significantly, in November 2017, Axis Bank in association with Mumbai Police was involved in another safe-banking related campaign as the two institutions had come together to launch #MuhPeTaala. The campaign video for ‘Muh Pe Taala’ features various police personnel, speaking to the camera cautioning viewers to never, under any circumstances share their personal banking details such as ATM Pin, CVV number or OTP with any person, no matter who they say they are.
Sanjay Silas, President and Head Branch Banking, Axis Bank said, “We are privileged and delighted to be associated with a great institution like Maharashtra Police as we look to further educate the public on being extra-alert while dealing with financial transactions. In banking, the benefits of transacting through the digital medium is manifold but it is also of paramount importance for the consumers to remain vigilant at all times. We hope that our campaign will help in spreading this message besides also helping them understand more about the number of options available in terms of digital banking channels.”