April 2018: Spykar Lifestyle, India’s leading jeans wear brand launched its digital campaign via musically called #MoveslikeYnR for its specially curated line of denims called YnR. The second phase of the campaign trickles to an on-ground rage in Pune which was spearheaded by internet sensation Awez Darbar on 29th April 2018. The activation saw a phenomenal response with the youngsters swaying with their Young n Restless style.
The activity also broke through the internet with on spot live posts. The activity was a clear resemblance of the pulse of the brand and the rhythm of the entire collection.
The campaign by Spykar sets a rhythm by introducing Dance Challenge with a specially designed YnR mascot who resembles the young and restless attitude of the youth of today. The challenge is to have the youth match the steps of the dancing mascot. The campaign is witnessing a positive response and is taking over social media, encouraging the youth icons of India to share their moves and challenge their friends to do the same.
Spykar YnR ranges of denims are designed for the ones who explore their own boundaries and stretch their potential. The collection celebrates individualistic styles with their subtle nuances. The YnR range of denims inspired by global trends come in smart fits, endearing washes and are accessorized with coloured loop, metal detailing.
“Spykar embodies the ideology of the young & restless, who follow their heart and trail their passions to accomplish their dreams in the most inspiring way. With the #MovesLikeYnr campaign, we are in conversation with todays millennial with dance as the medium. #MovesLikeYnr builds a sense of optimism, fun & togetherness”, says Sanjay Vakharia, chief operating officer of Spykar Lifestyle.